12/31/2022 0 Comments Brisk flavors![]() ![]() ![]() "We will continue to invigorate our fans' creative mojo in 2012 and beyond in unexpected ways," says Barnard, noting that Brisk met another major milestone this month when its Facebook fan base grew to surpass one million.īrisk is available in one-gallon (new in 2012), one-liter, two-liter and 20-ounce packaging. Brisk has also brought lightsaber battles to smart phones via the Brisksaber mobile game, an application that features a progression of content that allows fans to incrementally unlock new characters, lightsabers and more based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea. #Brisk flavors tvPictures' Green Lantern.īuilding off the momentum of 2011, Brisk leveraged the force of the 3-D theatrical release of Star Wars: Episode I The Phantom Menace to kick off 2012 and debut a :30-second stop-motion animated TV spot that features a never-before-seen epic battle between the iconic Star Wars characters Darth Maul and Yoda. In 2011, Brisk went big with a stop-motion animated Super Bowl ad featuring a Detroit-based rap superstar, which was recently named one of the "The 20 Most-Shared Super Bowl Spots of All Time" by ADWEEK, and partnerships with Instagram, Tongal and Warner Bros. "These core values have driven innovative marketing programs that have allowed us to share inventive content with our growing community."īrisk, known for its bold flavors and its "That's Brisk, Baby" tagline, began reinvigorating iced tea drinkers in 2010 with colorful emerging artist-designed cans, partnerships with Foursquare and Stickybits and the revitalization of its next-generation stop-motion animation via cheeky web films staring a few noteworthy characters. "Creativity and authenticity are central to all that we do at Brisk," says Mary Barnard, Vice President, Pepsi Lipton Tea Partnership. This brings PepsiCo's portfolio of billion-dollar food and beverage brands to 22. Now "That's Brisk, Baby!™"īrisk Iced Tea, which is part of the Pepsi Lipton Tea Partnership, joins fellow beverage brands Diet Mountain Dew® and Starbucks, which also passed the $1 billion mark in 2011. ![]() 30, 2012 /PRNewswire/ - PepsiCo (NYSE: PEP) today announced that Brisk Iced Tea has seized the timing of the surging ready-to-drink iced tea category to double its volume in just two years and reach more than $1 billion in annual retail sales in 2011. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.PURCHASE, N.Y., Jan. In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.īrisk is well known for its high-profile “That’s Brisk, baby!” campaigns. Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, in 1991 between PepsiCo and Unilever. ![]()
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